Welcome to the World of Velveteen!
Our Dream
With inaccessible prices at one end, and fast-fashion low quality at the other, our dream was simple; Beautifully designed, high quality, honestly priced heirloom pieces that can be passed down for generations. Each garment is fastidiously crafted by our hand-picked, family owned factories, and designed with your children, and our future leaders in mind.
Our Story
"We're driven by the mission to help children around the world become the leaders of tomorrow by making them feel valued today. We create a universe of beautifully designed and ethically produced products and work to bring joy and self confidence to the lives of children around the world."
Laura Egloff, Founder & Creative Director
Our Way
We believe that clothes shouldn’t cost the Earth. We work directly with all our suppliers, bringing you fair and honest prices. We make clothes for today, but with tomorrow in mind. Our garments are carefully assembled using fabrics and techniques that add not years, but decades to their lifespans. Our collections are thoughtfully designed to be, timeless, seasonless, and to be enjoyed for generations to come.