About us

I’m California-born and New-York-educated, making a home in Hong Kong by way of London with a Swiss husband and our two global children. And I know that when I was a young child, I embraced life with irrational exuberance just as our children do now. I was spellbound by a sense of wonder, the world offering mystery and wonder at every turn. As I watch our children’s childhood unfold here in Asia, surrounded by the international influence of an American mother and a Swiss father, I see in their lives a mirror of the vision I have for Velveteen.

We work with fair-trade organisations whenever possible. Our clothing is finely crafted and hand-embroidered, using a combination of Indian artisan techniques. We work to provide employment to mothers who would otherwise be unable to provide for their children and education for children who would otherwise be unable to attend school. We want to give all children the beautiful opportunity to embrace the magical marvel of childhood.

This is Velveteen.

Velveteen is for the child who shines bright like a diamond.

Velveteen is for the child who is strong, smart, and kind.

Velveteen is for the global child in all of us.

- Laura

About us