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Good News!

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Responsible.
Transparent.
Committed.


Velveteen is more than a universe of beautifully designed and well-made clothes. We’re professionals and parents trying to empower future generations to navigate an ever-changing world, and we recognize the need to lead by example in the way we do business, the way we interact with our planet, and the way we listen to and encourage our children.

As a sustainability leader in children’s fashion, we know there is no mission more important than helping children around the world build a sustainable, fair and uplifting future for all of earth’s inhabitants. We tread lightly on the planet, act in ways that honour the children we create clothing for, and encourage our customers and their children to do the same.

Responsible.
Transparent.
Committed.


Velveteen is more than a universe of beautifully designed and well-made clothes. We’re professionals and parents trying to empower future generations to navigate an ever-changing world, and we recognize the need to lead by example in the way we do business, the way we interact with our planet, and the way we listen to and encourage our children.

As a sustainability leader in children’s fashion, we know there is no mission more important than helping children around the world build a sustainable, fair and uplifting future for all of earth’s inhabitants. We tread lightly on the planet, act in ways that honour the children we create clothing for, and encourage our customers and their children to do the same.

100%

Percentage of our online orders that are CO2 offset.


70

Number of trees saved each month through our partnership with EcoCart - the equivalent of 16 tonnes of CO2 offset!


3-6

Number of months it takes our compostable international mailers to break down - that's less time than it takes for an orange peel to decompose!


15

Average number of years our clothes outlast the competition due to high quality materials and construction. Treated well, they will last for future generations.


88%

Percentage of our trims and garment accessories that have been certified by Oeko-Tex.


1/4

One quarter of the boys' collection utilised our fabric remnants to create accent details such as pocket bags and trims.


100%

Percentage of new styles that are packed in water soluble Hydroplast bags rather than plastic polybags.


35K

Average number of plastic bags saved per year by using our environmentally friendly Hydroplast bags.


ZERO

Amount of harmful chemicals left behind after our Hydroplast bags have been dissolved in hot water.


10%

Percentage of all warehouse sale proceeds that we donate in support of local children's charities.


100

Number of garments recycled to date through our circular economy partnership with Retykle.com.


2/3

Number of UN Sustainable Goal 12 goals that we set for ourselves and have already achieved in 2020.


As always....


- WE design all our clothes to be seasonless and long-lasting.

- WE actively partner with Circular Econony advocates to keep our clothes out of landfills.

- WE personally visit of all our Level 1 supply partners to ensure fair labour practices and ethical behaviour.

- WE use up to 90% of our fabric scraps to make accessories and trims.


We Commit to...

- Making 50% of our new styles from dead or existing stock in 2021.

- Removing 10,000 meters of fabric from the environment by 2022.

- Launching 1 new low impact process collection by 2022.

- Increasing our Circular Fashion partnerships by 100% by 2022.


Our Partners