Getting To Know

National customers day is a special day to us because we value all of you so much! Thank you all for all your continued support. We asked a few customers some questions so we could get to know you all better. We adore this image of Christine Lam's daughter! Where are you from? Hong Kong  Ages of kids: 4 and 2  How did you discover Velveteen? Word of Mouth/Instagram ...

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Happy National Siblings Day

As we reflect on #nationalsiblingsday - we look at all the sweet siblings that have worn and supported Velveteen through the years.  Show: @taytumandoakley @taylensmom @zooeyinthecity @abellasbraids    

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National Handmade Day

(Stackable House blocks - Mermag.com) It's national handmade day and it's got us so excited. Some of the most treasured items in our home were purchased from handmade shops or made! Here is a collection of our favorite handmade toys that you can make and enjoy together! (Mycakies.com - click to see craft) We love this paper plate magnetic maze. Easily made from things you already have at ...

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Bake It ! Fruit Sugar Cookies

With picnic weather right around the corner, we are crushing hard on these sweet fruit cookies. Here is how to make them Cookie Recipe: 1 Cup softened butter1 Cup granulated sugar1 teaspoon vanilla extract1/2 teaspoon almond extract1 egg1 teaspoons baking powder3 cups all purpose flour In a bowl, mix the butter and sugar together and add extracts and egg to the mix. Sift together the baki...

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DIY Playhouse with Lemon Kitchen

Since we are having a lemon themed moment we had to share a few of our favorite citrus inspired projects that have our hearts skippin a beat. Like this adorable DIY playhouse built by Chelsey Mass that cost only around $300! How cute is the lemon wallpaper in the kitchen? Learn how to make this playhouse over on Destination Nursery!

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Shopping With Mum

Shopping with your youngest isn't always easy but Chelsey Mass's tiniest tot looks absolutely adorable in our Corrine dress! Photography Chelsey Mass

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Free Easter Gift!

FREE Easter Gift! Keep the children entertained this Easter with a fun art session using this cute block print craft sets! Receive a set* of two adorable wood stamp blocks and a colour stamp pad inside a gorgeous Velveteen fabric bag when you spend 150USD (1100HKD) or above.   Offer ends on April 2nd. *Colour and design may vary. This offer is valid until stock last.   

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First Concept Store

Hello Hong Kong! We are very pleased to announce the launch of our first concept store in the very prestigious luxury retail destination of Lee Garden Two, in Hong Kong. The store provides an experience-driven environment where children and their parents can become immersed in the universe of Velveteen. Benefitting from the proximity of our design headquarters, the Flagship store promises to ho...

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Valentines Day Magnets

We love this craft by Vicky Van Blerck for Babiekins Magazine and always enjoy finding crafts to make with our little ones. These conversational hearts are fun to make and a personal gift to give to loved ones. MATERIALS Air-drying modelling material (white) Rolling pin Acrylics paint Magnets Glue Red Sharpie Paintbrush Letterstamps Heart form cookie cutter   HOW TO Us...

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La Dolce Gelato

There is nothing quit like enjoying an ice cream cone or sweet gelato on a nice, hot summer evening. In fact, this is what all little kids dreams are made of. This season, we were inspired by our evenings eating pastel colored gelatos in the main Piazza of Morcote, Switzerland and everything in nautre that shares the sweet pastel hues.  Pink fluffy clouds, blush colored flamingos and cheerful ...

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Roman Holiday - Behind Our Spring/Summer Collection

Inspired by family holidays spent in quaint villages in Greece, Italy and Spain, our newest girls collection is full of beautiful shapes and styles including dresses, skirts, blouses and jumpsuits. This season, we have also included a complementing boy's range made up of jackets, summer shirts, cotton shorts and a show- stopping bomber jacket. Both ranges are mirrored in baby styles, in ages 3 ...

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Minimalist Modern Wreath

Make this chic, modern wreath and fill it with Joyeux Noël, Merry Christmas, or Happy Holidays! Fill the whole wreath with simple cream leaves, or just leave it in certain spots. Also, it is a sweet gift to give a someone you love with your own personalized message inside. There's still about one week left until Christmas and that's plenty of time to make this modern wreath.  Supplies...

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Christmas With The Carpenters : Granny's Jam Bars

Could you share a holiday treat with us? I don't do much baking myself, but Heath's grandmother was an avid baker and would create culinary works of art for every holiday. A framed, hand-written recipe of hers, Heath's favorite, hangs in our kitchen today. It even carries a coffee stain, which I image her sipping on as she's whipping together ingredients. I have yet to tackle the recipe myself...

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Christmas With The Carpenters : Traditions and Making Memories

We asked our favorite family about their holiday traditions, what is really on their Christmas list and making holiday memories. What are a few holiday traditions that you and your family love to do? I grew up in a pretty traditionless family, so we, by default, lean that way as well, but it has been interesting to see what traditions have kind-of naturally snuck into our holiday season....

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Fun With Lillies and León

Sol means Sun in Spanish and we couldn't imagine a better name for Nicole (of Lillies and León) precious daughter. Sol is wearing our Heidi Skirt and Marlene Top

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Craft // Lacey Clay Dish

What is more fun than a craft the kiddos can make to give on Christmas day. Have them make these clay dishes which are perfect for knick knacks and jewlery!  Supplies: Air drying clay Plastic rolling pin Doilies/lace Carving/cutting clay tool (plastic knife may do) Paintbrush Paint Directions: 1. Using a 3" ball of clay (makes about 6"-8" clay dishes), roll out to des...

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Christmas With The Carpenters

We recently had the pleasure of spending a few days with the Carpenter family in Arkansas and to see exactly how they celebrate the holidays. We were invited into their historical home and soon fell in love with Hannah and her adorable family. The kiddos sipped on hot coco and listened to the classic story, How the Grinch Stole Christmas. Wrapped christmas gifts while listening to Bing Cros...

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Pumpkin Cinnamon Rolls

Pumpkin Cinnamon Rolls Dough 2¼ teaspoons of dry active yeast ¼ cup warm water 1 tsp sugar 3 cups all-purpose flour, divided ½ cup pumpkin puree ½ cup low-fat milk ¼ cup unsalted butter 1 tablespoon granulated sugar 1¼ teaspoon salt 1 tbsp pumpkin spice Cooking spray To make dough: 1. Dissolve the yeast and 1 tsp sugar in the warm water. Let it proof for 5 minutes.  ...

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Sunday's Best with @mayyabor

We love how @mayyabor makes motherhood look fun, effortless and beautiful! Her girls are wearing : Simone coat, Lulu Top, Caitlin dress  

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Behind The Scenes: Moon and Stars

Our celestial-inspired fashion pieces in our AW collection will have you reaching for th stars! Here is what Laura (founder and designer) had to say about the print. "A friend of mine collects Moroccan metal lanterns that hang from her ceiling in clusters of stars and moons and cast the most magical little starry sky across the ceiling. We used these shapes in our Moroccan inspired AW17 collect...

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Halloween Fun // A Unicorn Getup

Halloween is right around the corner and that means we are all finalizing our costume getups. Sometimes it is easier to pull things out of your closet than going and fighting the Halloween crowd. This year we put together a unicorn outfit that was fit for our little tween Ava. We paired our Heidi skirt with our Lulu top, added rhinestones to a store-bought unicorn headband and then added so...

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Hey! It's Halloween

Spy: Take our Josephine dress, add a cute mustache, hat and magnifying glass for the perfect spy outfit. Little Painter: Take our Lea dress , add a paint brush, a beret hat and paint palette. Viola your a little painter! Homemaker: Take our Anouk dress, some hot pads, pearl necklaces and some curlers! Such a sweet costume and you will have most of the items at home!  

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Autumn Dreams With Renata Gelfi

We love the colors that the leaves turn during this year and love how Renata has captured them so well!  

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Chic Cowgirl and DIY Stick Horse

DIY Stick Horse | Craft by Ruby Bratcher Total time: 2-3 hours Supplies: Stick Horse Pattern template (link the pdf file to this and in step 1 link to pdf file to the template again) 1/2 yard fabric for the head and ears Fabric paint Polyester fiberfill Paintbrush 1 skein of yarn for the mane 6"x12" piece of cardboard Tissue paper Handsaw 5/8" x 36" wooden dowel 2" foam ball 10" len...

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Autumn Days with Becky Kimball

"But these are days we dream about, when the sunlight paints us gold" -The Difference In The Shades, Bright Eyes Becky's little is wearing our Cecilia Coatigan Photo Becky Kimball

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The Classics : Geometric + Damask

1. Claudia Dress 2. Adrianna Dress 3. Rosaria Coat 4. Lea Dress We can't get enough of classic patterns or enough of the items above. How sweet is our Rosaria coat? Featuring soft padding and lined in our favorite geometric print!  

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Pattern Talk : Magic Flowers

  We can't get enough of this blooming trend and love the bold and dramatic florals in our magic flower satin print. The prints even brought back fond memories for Creative Director, Laura Egloff!  " This season we were really inspired by a retro 1970s vibe with oversized floral jacquards reminiscent of when my grandmother used to make dresses for me out of old curtain fabric - no joke! Women...

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Wanderlust Through The Eyes Of Celine

"Childhood isn't a hothouse to be fenced in and closed off and climate controlled. It's a wide open, sun drenched, wind swept field of endless possibilities, experiences and discoveries." -L.R. Knost We love these beautiful captures of our Corinne dress (first couple images) and our Adrianna dress with the beautiful geometric print fabric. photo: Celine

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Our Anouk Dress : One Look, Three Ways

Our gorgeous pleated party dress silhouette is the perfect go to for when you want to dress up for a something extra special. Fancy it up or create a more casual look with a few key pieces. Here are three looks you an create using a few of our favorite items in our AW17 collection! 1. Anouk Dress, 2. Cherise Bag, 3. Eleanora Tights, 4. Nina Jacket 1. Anouk Dress, 2. Selena , 3. Amie Tights,...

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Museum of Ice Cream with Coury Combs

What's more fun that checking out the Museum of Ice Cream in downtown LA with our favorite Coury Combs of Fancy Treehouse. How cute is Coury's little in our Paola skirt and Penelope top!

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Do It Yourself // DIY Painted Rope Bag

DIY Painted Rope Bag Supplies: 20 yards of 1/4" cotton rope  Spool of coordinating thread Sewing machine Scissors Measuring tape Fabric paint Paintbrush Pompoms, optional   Directions: 1. Coil the first 3" of cotton rope. Starting at the beginning of the coil, using a zigzag stitch, sew the rope together in a counter clockwise direction. Make sure to sew the consecutive rope pieces togethe...

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Guest Post // Sarah Fortune - River Trip

  We loved how Sarah Fortune (@sarahfortune on instagram) had Iris use our Amber cotton silk dress on her little adventures to her Nana & Poppy’s house next to the Little Red River. Mama (Sarah) looks stunning in a LAURA.EGLOFF by Velveteen Emmanuelle dress don't you think?  What fun places did you see over the Summer and what are you looking most forward to in the coming months?

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Style Edit : Desert Vibes

There is nothing more fun than jumping into your car and riding down to Palm Springs or Joshua Tree in the summertime. So that's exactly what we did! We joined this gorgeous duo at their dome home rental and enjoyed the desert sunsets, Joshua trees and breathtaking super bloom. Here are a few things we picked out for the stylish little one who wants effortless Summer style! Ps. To get the look...

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Travel: A stroll in Bentonville

As the days get shorter and the the air gets colder we are thinking about updating our wardrobe to fun fall colors, warm sweaters and fashion forward accessories. We took the Amber dress (on sale now) and added some cute rainbow tights we found at Target, a straw hat from Forever 21 and some cute ice cream footwear from Lili Collection to one of our favorite spots in Bentonville - Waltons. Wa...

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Motherhood : A candid Talk with Hannah Carpenter

  Your husband Heath is a writer and a college English professor. How has this enriched your life and the life of your kids? I’m so glad to get to talk about Heath. He doesn’t get enough mention in my online existence, and you know, it’s really a shame, because he’s quite a cool individual. Heath is smart and I honestly didn’t know that when I married him. I mean I knew he was sma...

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